The advices are based according to the needs and strategies of the company in issue. 

When dealing with external and international collaborators, it is necessary to create an identity that represents the quality of these services.
Thus the goal was to establish a balance between a conservatory and a modern look & feel for a law business.

The major focus for the brand relied on the main partner Alice Pisapia. The other elements are references in order to specify the scope of the business.

The firsts drafts were very formal and archaic such as the responsibility of this business but it needed to be more modern. After studies to modernize the shape and define the eye-catching color, the symbol is the result of the merge between these two initials without connecting none of its elements.

There is a fine line between edgy and elegant. A young firm should praise the boldness of youth, which is why the symbol stands out as a statement, in contrast with the lightness of the description of the business.

An online platform was created: http://aplawprojects.com/ and the firm is still up and running.